Friday, September 2, 2011

How to improve your listing

As a regular buyer and an occasional seller, I find it strange that many sellers still dont follow the basic requirements to gain visibility for their auctions. This has helped me get some really good deals as a buyer and I thought I would share these tips for the occasional/novice seller to benefit from.


Before listing something, see if the product is popular. And I dont mean see if the category is popular. I mean, search for your specific product or similar ones. Invariably, you will find a few items that can be used for geparison. And if those items arent doing too well, think twice. You may not get much more for the item than what the others are selling for. Worse, if you price higher, the item may not sell at all.

Set your expectations. okay is a buyers market. So dont have lofty expectations of price.

Expect someone to spike the auction (meaning bid at the last few seconds so that no one can outbid later). While as a seller, you may dislike the idea that someone got a good deal just because of timing, this is a norm and you should see this in a positive light that, the selling price of the auction will usually go up quite a bit in the last few seconds.

Decide the best day to sell. All good sellers know that the best time to end auctions is during the weekend (since most auctions are 7-day, this means you list during the weekend a well). It helps you get the maximum users online.

And decide the audience most likely to buy your item. The maximum okay buyers are from the US, followed by UK and Germany. If your item is generic, choose a timing best suited for one or more of these countries (I would regemend Sunday 5:00 pm US Eastern time, as one of the best. This gives you US all time zones, UK

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